ORGANIZER: CREATIO
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CREATIVE LEADER: PHUONG ANH
DESIGN LEADER: MY TIEN / COPYWRITING LEADER: AN AU


Creatio members frequently have intriguing and motivating themes for their recruitment events in order to draw in young creative potential. The task is to identify the elements that best connect with the club.


Character Illustration: My Tien / Background Design & Retouch: Khang Hy


Keyword: EXTRAORDINARY
"How do I know this idea will work?" we often wonder at the start of our creative process.

Before becoming a reality, any creative idea was thought to be crazy or impossible. To cross that thin line, we must first dare to be creative, constantly experience and train our thinking, gradually discovering the inner extraordinary - the potential that we all have but have never seen.

Concept: TOY REBELLION
Each toy is assigned a specific function from birth. They are content with the available functions inside the box and believe that their existence is mass and common.
When students realize that everyone around them is talented and excellent, they look for a way to distinguish themselves. The toy's factory functions represent the "comfort zone" we've established for ourselves, which also serves as a barrier to discovering new possibilities.
“The Rebels Once Ripped The Labels”
The toys have rebelled and left the shelves. Empty boxes are scattered everywhere. They forcefully tear off the "labels" of limitations and prejudices.
Gangstoys consists of four members, representing four departments of Creatio. Each of the toys has similar characteristics to the members of each department.
ROBOT - STRATEGIC PLANNING DEPARTMENT
With logical thinking along with the ability to analyze and conclude carefully, ROBOT SP is the strategic brain of GANGSTOYS. Besides improving warrior's expertise through internal projects, ROBOT SP is also responsible for creating content for each external program as well as building relationships with many "big guys" in the industry. Despite the rigid and mechanical appearance, ROBOT SP has proven its ability to improvise through flexible innovation in Creatio's projects.
PIGGY BANK - FINANCE AND EXTERNAL RELATIONS DEPARTMENT
Composed of two pieces F - Finance and E - External Relations, FE PIGGY BANK acts as the "negotiator" of GANGSTOYS. With their negotiation skills and sharp "sense of money", these "diplomats" always bring Creatio a "huge" funding package in projects as well as successfully build long-term cooperation with many big partners. As if it was a land only for eloquent and extroverts, the FE PIGGY BANK has proven that behind successful "deals" is the result of patience, perseverance and a spirit of steel.
TEDDY BEAR - HUMAN RESOURCES DEPARTMENT
HR TEDDY BEAR is the bridge connecting the members of the rebel toy gang. Carrying the responsibility of "maintenance" for each warrior, HR BEAR always knows how to "oil" and "charge the battery" for GANGSTOYS through internal activities. It seemed that the responsibility didn't stop there, the HR BEARS affirmed their strategic thinking in planning and coordinating personnel and operating large programs.
JACK IN THE BOX - CREATIVE DEPARTMENT
CD-OUT-OF-THE-BOX, the "craziest" minds of GANGSTOYS including Copywriters and Designers. CD-OUT-OF-THE-BOX is responsible for taking care of the face of GANGSTOYS on all fronts from Fanpage, Website to Contest Group. In addition, CD-OUT-OF-THE-BOX is also responsible for finding and maintaining relationships with media partners. Seemingly just "crazy people" with flying minds, in fact, CD-OUT-OF-THE-BOX always aims to provide accurate knowledge and give birth to real creative ideas. meaningful and practical.
WELCOME K61 AVATAR​​​​​​​
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