Clients: Kia Vietnam
Agency: THE FRIDAY/ Production House: DABE
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Director: Cheong H. Ho / Executive Producer: Ngoc Ho / Producer: Giang Trinh
CD: Khoa Pham / AD: AP

Designer: Hy Vo / Copywriter: Ha Anh


Kia, the mastermind behind the wheel, unveiled their ingenious Kia Connect app—a digital sidekick that transforms your smartphone into a magic wand for your car. With a user-friendly interface that’s smoother than a freshly paved highway, you’ll be able to summon your car’s powers from afar. Imagine it: you’re sipping your morning coffee, and with a single touch, your car springs to life—locking doors, adjusting climate, and even locating your car. 

Kia’s slogan, "Movement That Inspires", comes to life in this captivating film. The film showcases a compilation of video transitions that is cleverly used to demonstrate the app's function.
This film was then followed by design
to further highlight the innovative features of this technology.


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