ORGANIZER: CREATIO 
DESIGN LEADER: THUY TRAN / COPYWRITING LEADER: TRINH LE
MARKETING ARENA is a nationwide Marketing competition held by Creatio Marketing Club affiliated with FTU - HCM City, with the mission to offer students a useful competition and chances to rub off on real business cases, thus creates a new creative view of Marketing.

KEYWORD: FLEXIBLE
Coming to the Marketing Arena 2021, candidates must be flexible in how to do their tasks, solve the case studies that the BTC offers, and at the same time, they must be flexible in how to deal with pop-up situations during the Gala Night for the best teams to win the crown of the competition.
Knowledge and skills can only be maximized when candidates know how to adapt it right.

CONCEPT: RACE TRACK
Off-road racing is an adventure sport that requires the racing team to be able to handle flexibly as well as mentally when facing unexpected situations on the track (these are the things that a marketer needs when face challenges on the way to marketing).
Marketing Arena 2021 will be a race for enthusiastic, talented and capable young riders with the ability to flexibly adapt to challenges in each race. Each race corresponds to each lap of MA2021, each team consisting of 3 people will have to prepare and flexibly use their abilities to bring their team car to the finish line first. The team that wins the entire race is honored at the top of the competition.
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