Client: XMEN FOR BOSS
Agency: THE FRIDAY / Production House: DABE
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Director: Phan Hy / Executive Producer: Ngoc Ho / Producer: Giang Trinh
 CD: Khoa Pham / AD: XMai
Designer: Hy Vo / Copywriter: Ha Ha, Trang Nguyen

The single most humiliating danger of A.I is revealed in this merciless spot created by The Friday Vietnam for Xmen For Boss Deodorant. The ad features a futuristic robotic laboratory where a scientist-boss is working on his latest invention - an artificial intelligence named AMY, who possesses all five human senses. AMY's most significant moment occurs when she scans her boss and fearlessly addresses his prominent issue - underarm odor.​​​​​​​
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