Clients: BE GROUP
Agency: THE FRIDAY / Production house: FGS
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Director: Duy Bico / Producer: Nissan Bui
CD: KHOA PHAM /AD: AP, Chung Hoang
Designer: Khai Kei, Khang Hy / Copywriter: Ha Ha, Trang Nguyen

BE, the super-app for ride-hailing services in Vietnam and Southeast Asia, has launched a fun new campaign film via The Friday that takes you on a fantastical journey with nicely done filming and FX that make for a trippy ride.
Set to Strauss’s iconic Radetzky March, the ad film features BE drivers as larger-than-life superheroes, swooping in to save the day. From whisking an auntie away from heavy rain and transporting her to her destination in a far-off galaxy to morphing a driver’s body into a therapeutic shampoo-tube motorcycle for a young man’s thrilling ride home, the ad is a surreal piece of entertainment.
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